Jeff Peters

Founder & Chairman

As Founder & Chairman of Surgical Directions, Jeff has led the operational, clinical and financial improvement of over 300 hospitals across the country. Jeff is an experienced healthcare business strategist with more than 25 years of experience collaborating with physicians and hospital executives. Leading teams of specialists, Jeff has established a consistent track record of enhancing healthcare service delivery through the optimization of workforce, strategy, performance and the supply chain.

Jeff is an expert in addressing the operational, financial and political issues within hospital systems – from rural community hospitals to quaternary academic medical centers. He has worked with hundreds of surgical and procedural departments, and he understands the complexities and importance of these services to an organization’s financial performance and reputation. Jeff is a national speaker, and he has published numerous articles on anesthesia support and negotiations, OR operations, perioperative benchmarks, block scheduling, physician & hospital relations and hospital organizational issues. He is a leader in healthcare consulting, sought out by healthcare organizations looking to transform services delivery, improve patient outcomes, control costs and ultimately achieve a sustainable competitive advantage in their markets.


Kellogg Graduate School of Management

Drake University
Bachelor of Science in Business Administration