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Website Privacy Policy 

Last modified: September 19, 2023 


Surgical Directions, LLC (the “Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy. 

This policy describes the types of information we may collect from you or information that you may provide when you visit the Company’s website (our “Website”) This policy will also outline our practices for collecting, using, maintaining, protecting, and disclosing that information. 

This policy applies to information we collect: 

  • On this Website. 
  • Through electronic mail, text messaging, and other electronic messages transmitted between you and us through this Website. 
  • Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website. 
  • When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy. 

It does not apply to information collected by: 

  • The Company offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries). 
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or on the Website. 

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you hereby agree to comply with the terms of this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of any changes, so it is advised that you check the policy periodically for updates. 

Children Under the Age of 16 

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. The Company does not intentionally or knowingly collect personal information from children under the age of 16. If you are under the age of 16, you are hereby expressly prohibited from providing any information on this Website or on or through any of its features. If the Company learns that we have collected or received personal information from a child under the age of 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 16, please contact us at: 

180 N. Stetson Ave., Suite 160 

Chicago, IL 60601 


California residents under the age of 16 may have additional rights regarding the collection and sale of their personal information. Please see Your Privacy Rights for more information. 

Information We Collect About You and How We Collect It 

We collect several types of information from and about users of our Website, including, but not limited to, the following: 

  • Names, postal addresses, e-mail addresses, telephone numbers, or any other identifiers by which you may be contacted online or offline or by which you may be personally identified (“personal information”); 
  • Information that is about you but individually does not identify you. 
  • Information about your internet connection, operating system, the equipment that you use to access our Website, and usage details. 
  • Information about the geographic location of the device when it accesses our Website.  

We collect this information: 

  • Directly from you when you provide it to us. 
  • Automatically as you navigate through the Website. Information collected automatically may include, but is not limited to, usage details, IP addresses, and information collected through cookies, web beacons and other tracking technologies. 
  • From third parties, for example, our business partners.  

Information You Provide to Us 

The information we collect on or through our Website may include (but not be limited to): 

  • Information that you provide by filling in forms using our Website. This includes (but is not limited to) information provided at the time of registering to use our Website, subscribing to our services, or requesting further services. We also reserve the right to request information when you report a problem with our Website. 
  • Records and copies of your correspondence (including email addresses), if you contact us. 
  • Your responses to surveys that we may ask you to complete for research purposes.  
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website. 
  • Your search queries on the Website.  

You may also provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. 

Information We Collect Through Automatic Data Collection Technologies. 

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including, but not limited to: 

  • Details of your visits to our Website, including, but not limited to traffic data, location data, logs, and other communication data and the resources that you access and use on the Website. 
  • Information about your computer and internet connection, including but not limited to, your IP address, operating system, and browser type. 

The information we collect may automatically include personal information. In addition, the Company may maintain or associate personal information with information we collect in other ways or receive from third parties. This process helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to: 

  • Estimate our audience size and usage patterns. 
  • Store information about your preferences, allowing us to customize our Website according to your individual interests. 
  • Speed up your searches. 
  • Recognize you when you return to our Website. 

The technologies we use for this automatic data collection may include: 

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website 
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information. 
  • Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 

Third-Party Use of Cookies and Other Tracking Technologies 

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect a user’s personal information when using our Website. The information they collect may be associated with a user’s personal information or they may collect information, including personal information about a user’s online activities over time, across different websites and other online services. They may use this information to provide a user with interest-based (behavioral) advertising or other targeted content. 

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.  

How We Use Your Information 

We use information that we collect about you or that you provide to us, including any personal information, for the following reasons: 

  • To present our Website and its contents to you. 
  • To provide you with information, products, or services that you request from us. 
  • To fulfill any other purpose for which you provide it. 
  • To provide you with notices about your account, including expiration and renewal notices. 
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and the Company, including for billing and collection. 
  • To notify you about changes to our Website or any products or services we offer or provide though it. 
  • To allow you to participate in interactive features on our Website.  
  • In any other way we may describe when you provide the information. 
  • For any other purpose with your consent. 

We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data (the order/registration form). For more information, see Choices About How We Use and Disclose Your Information. 

Disclosure of Your Information 

The Company does not sell, transfer or disclose personal information to third parties, except as set forth herein. We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. 

We may disclose personal information that we collect or you provide as described in this privacy policy: 

  • To our subsidiaries and affiliates. 
  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential.  
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Website’s users is among the assets transferred. 
  • To fulfill the purpose for which you provide it. 
  • For any other purpose disclosed by us when you provide the information. 
  • With your consent. 

We may also disclose your personal information: 

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request. 
  •  To enforce, comply with or apply our terms of use  and other agreements, including for billing and collection purposes. 
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. 

Choices About How We Use and Disclose Your Information 

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:  

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. 
  • Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt out by checking the relevant box located on the form on which we collect your data (the order/registration form) or contact us by email at or phone at 312.870.5600. You can also always opt out by logging into the Website and adjusting your user preferences in your account profile, by checking or unchecking the relevant boxes or by sending us an email stating your request to 
  • Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own or third parties’ products or services, you can opt out by sending us an email stating your request to If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. 

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website. 

Certain users may have additional personal information rights and choices based on where they live. Please see Your Privacy Rights for more information.  

Accessing and Correcting Your Information 

You can review and change your personal information by logging into the Website and visiting your account profile page. You may also send the Company an email at to request access to, correct or delete any personal information that you have provided to the Company. The Company cannot delete your personal information except by also deleting your user account. The Company may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. 

Certain users may have additional personal information rights and choices based on where they live. Please see Your Privacy Rights for more information.  

Your Privacy Rights 

You may have the right to object to certain processing, withdraw your consent where the Company processes your information on that basis, and the right to request we restrict certain processing. In addition to requesting deletion of any such information, you can request that the Company stops processing this data. To exercise any of these rights, please contact the Company at 

You may opt out of receiving promotional emails from the Company by following the instructions in those emails or by contacting us at If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations. 

The laws in certain jurisdictions requires the Company to provide users, to the extent those laws apply to such users, with certain rights and information. This means that certain users may have additional personal information rights and choices based on where they live, and with respect to those users, to the extent this portion of the policy conflicts with any other portion of this policy, this portion of the policy shall supersede and control. We have tried to provide links to websites that provide more information below. If you feel that this list does not cover your rights, please immediately notify us at 

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit . 

If you are a resident of the European Union or European Economic Area (the “EU”), the General Data Protection Law (“GDPR”) may provide you with additional rights regarding our use of your personal information. To learn more about your GDPR privacy rights, visit A list of European Union data protection authorities is available at: 

If you are a Canada resident, Canadian law may provide you with additional rights regarding the Company’s use of your personal information. To learn more about your Canada privacy rights, visit 

For example, certain users (such as users in California or the EU) may have the following rights with respect to their personal information: 

  • The right to know what information the Company collects from you, why it is collected, and how it is shared. 
  • The right to have access to your personal information in a portable format, to the extent technically feasible. 
  • The right to have your personal information deleted by the Company and its service providers (see below) and to be notified when such deletion has been completed, colloquially known as the “right to be forgotten”. 
  • The right to have incomplete or inaccurate personal information rectified and to be notified upon rectification. 
  • Withdraw your consent to the processing of your personal information. 
  • The right to request information about the categories of information that are sold and/or to opt out of the sale of personal information. (Note: what is covered as a “sale” under California law is not yet clear, but the Company currently does not “sell” your information, as we understand it.) 

Below is a list of the Company’s service providers with whom we may share user information and the services they generally provide. 

Service Provider 

Purpose of Data Sharing 

Microsoft Azure 

Data security and archival services 

Cloudfare London 

Website hosting and archival services 

Microsoft Azure 

Email services 

Google Analytics/Amazon Analytics 

Data science; user and product research 


The rights and options described above are subject to limitations and exceptions under applicable law. In situations in which the Company processes personal data on behalf of a user, the Company may refer the request to the relevant user and cooperate with their handling of the request, subject to any special contractual arrangement with that user. 

If you are using the Platform outside of the United States, your data and information is collected in the country in which you are located and is transferred to the United States or another country where our servers are located.  

If you would like to request to review, correct, restrict or delete personal information that you have previously provided to us, object to the processing of personal information, or if you would like to request to receive an electronic copy of your personal information for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), please contact us at The Company will respond to your request in accordance with the applicable law that governs the collection, use and deletion of your data and information. The requested deletion will be as comprehensive as possible but is always subject to issues outside of the Company control, including applicable regulations and laws, your actions and the actions of third parties. It is important to note that we may retain a copy of the information for archival purposes and to avoid identity theft or fraud. 

You also have the right to lodge a complaint with the supervisory authority of your habitual residence, place of work or place of alleged infringement, if you consider that the processing of your personal data infringes applicable law. However, the Company encourages any such user to contact us first at, and we will do our very best to promptly address such user’s issue(s) and resolve the concern(s). 

Data Security 

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. 

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. 

Unfortunately, the transmission of information via the internet is never completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. 

Changes to Our Privacy Policy 

Any changes that we make to our privacy policy on this page will be posted along with a notice that the privacy policy has been updated on the Website’s home page. If the Company makes any material changes to how we treat your personal information, the Company will promptly notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring that the Company has an up-to-date active and deliverable email address for you. You are also responsible for periodically visiting our Website and to check for any changes or updates to the privacy policy. 

Contact Information 

To ask questions or comment about this privacy policy and our privacy practices, contact us at: 

180 N. Stetson Ave., Suite 160 

Chicago, IL 60601 


Company has an up-to-date active and deliverable email address for you. You are also responsible for periodically visiting our Website and to check for any changes or updates to the privacy policy. 

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: 

180 N. Stetson Ave., Suite 160 

Chicago, IL 60601